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March, 2012

  1. Red Bull uses QR code in marketing campaign?

    March 23, 2012 by admin

    Here is an example of failure to understand and use QR codes in order to successfully promote products and services using QR code marketing campaigns.

    Usually we find marketing campaigns with static QR codes that just miss opportunity to track and analyze success of scanning QR codes and gather vital feedback for campaigns success.

    Marketing experts that are familiar with QR code techniques and who do track QR code scans also usually miss the opportunity to deploy a landing page that could generate business leads or improve customer satisfaction and gather feedback. But this time, a campaign for Red Bull energy drink is beyond our wildest expectations! Just look at printed promo material and try to scan QR code… yes it just promotes words “QR Code” 😉

    RedBull "empty" QR Code

    How convenient that should be the link for energy drink ingredients and effects 😉

    Here are some facts from Wikipedia about Red Bull brand. Next time, choose your digital marketing agency more carefully.

  2. CodeQRCode Android application

    March 22, 2012 by admin

    Dear QR code fans,

    we have published first version of our Android QR Code Scanner application.

    It is available on Google Play (formerly known as Google Market) here.

    QR code scanner for android by CodeQRCodeWhile we are preparing more features, here is a list of current available features:

    • Guess what, ability to scan QR codes 🙂
    • For each scan, location is saved so you can easily later look up where you have stumbled upon scanned QR code
    • History of scanned QR codes
    • Ability to mark / star as favourite

    For your convenience here is our favorite way for downloading the app from Google Play – a QR code 🙂 We hope you’ll enjoy your new Android QR code scanner.

    More features and a beautiful new user interface will be added soon. Stay tuned!