Here is an example of failure to understand and use QR codes in order to successfully promote products and services using QR code marketing campaigns.
Usually we find marketing campaigns with static QR codes that just miss opportunity to track and analyze success of scanning QR codes and gather vital feedback for campaigns success.
Marketing experts that are familiar with QR code techniques and who do track QR code scans also usually miss the opportunity to deploy a landing page that could generate business leads or improve customer satisfaction and gather feedback. But this time, a campaign for Red Bull energy drink is beyond our wildest expectations! Just look at printed promo material and try to scan QR code… yes it just promotes words “QR Code” 😉
How convenient that should be the link for energy drink ingredients and effects 😉
Here are some facts from Wikipedia about Red Bull brand. Next time, choose your digital marketing agency more carefully.