You are all working hard to provide better products and services to your clients. When you make special promotions for sale events or special days like Black Friday, it is always difficult to communicate your offer. There are so many different channels of communication, and it is hard to find right one (and measure success!).
If you put your special offer in printed ad, or handout leaflets with your e.g. black friday deal, it is always good to make call to action and invite readers/customers to visit you website with explaining special deal. Keep in mind following:
1. QR code should be easily scannable (avoid gigantic QR codes containing long URLs (internet links))
2. Graphic designer should get your QR code in hi res or vector resolution
3. When it goes to publisher/print you must be able to change it afterwards (to avoid mistakes like Red Bull promo)
4. Cut advertising costs / Optimize which campaign/ad/leaflet is more successful (use different QR codes for each magazine or type of leaflet that you print)
5. Measure success! (Know which QR code, when and with what device is scanned)
All mentioned tips are easy to fulfill using dynamic QR codes with premium account.
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