April 23, 2014 by admin
Today is another of those (holi)days we often fail to remember: April 23rd is a World Book Day, but also a Copyright Day.
Exempt form Wikipedia
The connection between 23 April and books was first made in 1923 by booksellers in Spain as a way to honor the author Miguel de Cervantes who died on that day. In 1995, UNESCO decided that the World Book and Copyright Day would be celebrated on this date the date is also the anniversary of the birth and death of William Shakespeare, the death of Miguel de Cervantes, Inca Garcilaso de la Vega and Josep Pla, and the birth of Maurice Druon, Manuel Mejía Vallejo and Halldór Laxness. Although 23 April is often stated as the anniversary of the deaths of both William Shakespeare and Miguel de Cervantes, this is not strictly correct. Cervantes died on 22 April and was buried on 23 April according the Gregorian calendar; however, at this time England still used the Julian calendar. Whilst Shakespeare died on 23 April by the Julian calendar in use in his own country at the time, he actually died eleven days after Cervantes because of the discrepancy between the two date systems. The apparent correspondence of the two dates was a fortunate coincidence for UNESCO.
European Commission has published a board on Pinterest with interesting choice of old book covers.
Category QR Code campaigns | Tags: | Comments Off on World Book & Copyright Day
March 23, 2012 by admin
Here is an example of failure to understand and use QR codes in order to successfully promote products and services using QR code marketing campaigns.
Usually we find marketing campaigns with static QR codes that just miss opportunity to track and analyze success of scanning QR codes and gather vital feedback for campaigns success.
Marketing experts that are familiar with QR code techniques and who do track QR code scans also usually miss the opportunity to deploy a landing page that could generate business leads or improve customer satisfaction and gather feedback. But this time, a campaign for Red Bull energy drink is beyond our wildest expectations! Just look at printed promo material and try to scan QR code… yes it just promotes words “QR Code” 😉
How convenient that should be the link for energy drink ingredients and effects 😉
Here are some facts from Wikipedia about Red Bull brand. Next time, choose your digital marketing agency more carefully.
Category QR Code campaigns, QR Code Fail | Tags: , QR Code Fail, QR code marketing campaign, Red Bull | Comments Off on Red Bull uses QR code in marketing campaign?
March 22, 2012 by admin
Dear QR code fans,
we have published first version of our Android QR Code Scanner application.
It is available on Google Play (formerly known as Google Market) here.
While we are preparing more features, here is a list of current available features:
- Guess what, ability to scan QR codes 🙂
- For each scan, location is saved so you can easily later look up where you have stumbled upon scanned QR code
- History of scanned QR codes
- Ability to mark / star as favourite
For your convenience here is our favorite way for downloading the app from Google Play – a QR code 🙂 We hope you’ll enjoy your new Android QR code scanner.
More features and a beautiful new user interface will be added soon. Stay tuned!
Category Application | Tags: , Android, QR code, qr code scanner | Comments Off on CodeQRCode Android application
February 16, 2012 by admin
We have launched codeQRcode.com for you to enjoy best possible QR code services on the web. Our advanced QR code generator and analytics services offers a powerful and simple to use interface for all your QR code generation services.
At present, we offer Free, Premium end Enterprise accounts (see a detailed comparison of our services). A free user can generate up to 10 QR codes, Premium users can generate 50 codes for just $19 per month.
Over the next few weeks we will be adding many more new and exciting QR code services so stay tuned!
Category Application | Tags: , codeQRcode.com, Free, QR code | Comments Off on Generate QR codes with codeQRcode.com